Nonnie's Traditional Southern
Pound Cake
Nonnies hatbox selections
Nonnies chocolates and truffles
Couture designs, hatboxes, baskets, and more
Nonnies favors
Customer Care
Nonnie Wallers - Featured in the media
Contact Nonnie Wallers - Address and phone numbers
Nonnie Wallers -  Homepage


Media Features

Balance
Bon Appétit
Bride & Bloom
Child Magazine
Chocolatier
Connecticut
    Cottages & Gardens
Daily Olive Website
Dayton Business Journal
Dayton Daily News
Dayton Daily News 2014
DC Style
Desserts Magazine
Elegant Bride
Elle Decor
Fine Living on Television
Fit Pregnancy
Floral Management
Food & Wine
Food Finds
Garden Compass
GIFTionary Show
Golden Globe Awards
Gourmet Feb 97
Gourmet Dec 99
Hamptons
Inside TV
Inside UPS
Inside Weddings
    Spring 2006
Inside Weddings
    Fall 2007
In Style Sep 99
In Style Dec 99
In Style May 05
Just For Men Newsletter
Leaders
Lucky Magazine
    Website
Midwest Living
Modern Bride
Newsweek
Oprah Magazine Feb 01
Oprah Magazine Dec 00
Oprah Magazine Dec 10
Oprah Winfrey Show
Palm Beach
    Cottages & Gardens
Paula Deen N/D 10
People
Pink
Potentials
Real Simple
re:d Regarding Dallas
Romantic Homes
Romantic Homes Mar 06
RoundUPS
Reader's Digest
Recipe for Success
ShopSmart
Southern Lady
Southern Lady N/D 05
Southern Lady N/D 10
Southern Wedding Style
Sugar Rush
The Nest
Town & Country Dec 94 Town & Country Dec 03
Univ of Mary Washington
Upscale
Vanity Fair
Victoria
Woman's Day
Why Bother? Why Not!
Williams-Sonoma
Yago's

Have you seen our ads in these fine publications?

Cooking with Paula Deen
Grand
Home Companion
Romantic Homes
Southern Lady
Tea Time
The New Yorker

Nonnie Waller's supports the Entertainment Industry Foundation's Women's Cancer Research Fund (WCRF) through our participation in the Saks Fifth Avenue Unforgettable Evening, an annual fund-raising event held in Los Angeles during the Academy Awards week to raise money for women's cancer research. In a continuing effort to support this cause, a generous donation is made with each order of our Carlota Pink Truffles. For more information about the Women's Cancer Research Fund, visit the Entertainment Industry Foundation's website.


Press Contact

Lisa Caldwell

800-664-0919 Office
937-862-9165 Fax
937-313-4059 Cell
lcaldwell@
     nonniewallers.com

Nonnie Waller's Traditional Southern appreciates the positive comments and support given by the following people, magazines, websites, and TV and radio programs.

Dayton Business Journal
Sneak Peak inside new Nonnie Waller’s Parlor
(Olivia Barrow/DBJ Video)
March 5, 2014

"Nonnie Waller's Parlor opens to the public March 7, but here is a sneak peak preview. The company, based out of Spring Valley and a favorite of celebrities such as Oprah Winfrey, has been selling pound cakes, chocolates and floral arrangements on the Internet for 13 years, and is making its first foray into the bricks and mortar retail world with a 4,500-square-foot space in Cross Pointe shopping center.

Dayton Business JournalWatch video - In this video co-owner Lisa Caldwell talks about the theory behind her company’s expansion.

Steve Crisman - Marnie Carmichael - Lisa Caldwell
Co-owner
Lisa Caldwell

 

February 2014

Selected by a highly respected consumer rating publication as a top twelve Excellent chocolate!

"Huge truffles of milk, dark and white chocolate that scream cream. Very smooth, "meaty," dense truffles, coconut, and marzipan. Each piece could be a dessert."


Dayton Daily News (daytonDailyNews.com)
March 3, 2014
Nonnie Waller's Parlor - New Centerville Shop Praised by Oprah Opens Friday

Nonnie Waller's Traditional Southern---an internet business that sends cakes, chocolates and flowers throughout the country and which earned a game-changing shout-out from Oprah Winfrey more than a decade ago---will open its first retail storefront Friday at Cross Pointe Center in Centerville.

See the article


Lisa Caldwell
Steve Crisman

University Of Mary Washington Magazine

South Beach Wine & Food Festival
February 21-24, 2013

Gift from Nonnie Waller's to the Food Network celebrities at the annual South Beach Wine & Food Festival event that was held this year in Miami Beach, FL.

Signature Pound Cake Petit Fours & Chocolates South Beach Furoshiki


artLA Magazine
February 2013
www.artla.com

Luxury at its Finest
Delectable Luxury for Valentine's Day

See feature


 

February 2013

Selected by a highly respected consumer rating publication as a top twelve Excellent chocolate!

"Huge truffles of milk, dark and white chocolate that scream cream. Very smooth, "meaty," dense truffles, coconut, and marzipan. Each piece could be a dessert."


Today
NBC
December 24 and 25, 2011


The Talk
CBS Daytime
December 2, 2011


Hatbox, cake and flowers featured on "The Talk" on CBS.


 

February 2011

Selected by a highly respected consumer rating publication as a top ten Excellent chocolate!

"Nonnie Waller's truffles scream cream."

"...each piece could be a dessert."


The Oprah Magazine

The Oprah Magazine
The O List - Holiday Edition
Gayle King

December 2010
Page 102

"Pretty Delicious Gifts. The best presents feel specially chosen for the person—and that person only"

See feature


Paula Deen Magazine

Cooking with Paula Deen
Paula's Picks
November/December 2010
Page 13

"Paula's Picks...The things I love, from my home to yours."

See feature


Southern Lady

Southern Lady
Haute Finds
November/December 2010
Page 31

"Send an unforgettable Nonnie Waller's gift trio...."

See feature


University Of Mary Washington Magazine

Univ of Mary Washington Magazine
Sweet Success for Alumna Lisa Caldwell
Summer 2010
Page 59

"Caldwell...takes her company's mission very seriously: to create beauty and sweetness as a means of making an emotional connection with people."

See feature


Lisa Caldwell & Steven Spielberg

Desserts Magazine

Desserts Magazine
Sweet Delivery
Issue 8 (May 2009)
Page 60
www.dessertsmag.com

"It is the perfect gift...simple...familiar, but with a flair."


Elegant Bride

Elegant Bride
The Little White Book
The Who's Who of Crystal Weddings
Crystallized Swarovski Elements
Winter 2009

Included in Swarovski's listing of wedding specialists who use loose precision-cut Swarovski Crystals in their designs.

See Feature

The Little White Book, The Who's Who of Crystal Weddings, Crystallized Swarovski Elements

 

February 2009

Selected by a highly respected consumer rating publication as a top nine Excellent chocolate! "...almost too pretty to eat, with ultrasmooth chocolate and fresh, unusual fillings."

 

People

People
100 Most Beautiful
All-Consuming Beauty - 3 TV Foodies Share Their Scrumptious Secrets
12 May 2008

"You can't not be happy if you're eating chocolate. For me it's Nonnie Waller's Traditional Southern Truffles." -Sandra Lee

See Feature

Sandra Lee
Sandra Lee

Southern Wedding Style

Southern Wedding Style
Fabulous Finds
The SWS Top Pick

Premiere Issue (April 2008)

"The luxurious packaging of these delectable Southern sweets has made Nonnie Waller's Traditional Southern a must-have for high style soireés."

See feature


 

February 2008

Selected by a highly respected consumer rating publication as a top ten Excellent chocolate!

 

Just For Men

Just For Men Newsletter
January 2008

See feature

 

Fine Living on Television

Fine Living on Television
American Shopper
Sweet Stuff Online
Episode FLAMS-203
First Aired: 20 Oct 2007
Click here for showtimes


Inside Weddings Fall 2007

Inside Weddings
Discoveries
The Insider's Guide to What's
      New and Interesting
Fall 2007

"Brand new from Nonnie Waller's Traditional Southern, the company known for its gorgeous hatboxes. . .comes a line of wedding favors. . . ." See feature


The Bride & Bloom Magazine

The Bride & Bloom
Designs for Weddings and Life
"This above all; to thine own self be true" - Shakespeare
Which bride are you?
Summer 2007

". . . wedding accoutrements that reflect your style."


Potentials Magazine

Potentials
ideas + products that motivate
Let Them Eat Cake
www.potentialsmag.com
January/February 2007

". . . exceptional cakes and customization features from cake companies that will assist you in making a meaningful and effective connection with clients, colleagues, customers or employees in any part of the country." See feature


The Nest Website

NBC Weekend Today

The Nest Website
Valentine's Day - Alternatives to Roses
As featured on NBC Weekend Today
www.thenest.com

". . . new takes on traditional long stems that we know she'll love." See feature


DC Style Magazine Website DC Style Magazine Website
January 2007
Style in DC (Style Blog)
Three Ways to Give Well
www.dcstylemag.com
See feature

Floral Management

Floral Management
New Products
July 2006

See feature


Woman's Day

Woman's Day
WD Loves
May 9, 2006

"If only every gift-giving decision were this easy."

See feature


Inside Weddings

Inside Weddings
Discoveries
An Insider's Guide to What's New and Interesting

Spring 2006

"Say 'Thank y'all' with a Nonnie Waller's Traditional Southern pound cake."

See feature


Romantic Homes

Romantic Homes
Chocolate Bar
March 2006

"Rich, decadent, beautifully packaged—these chocolate gifts are sweet ways to give some love."

See feature


RoundUPS

63rd Annual
Golden Globe Awards

63rd Annual Golden Globe Awards
16 January
2006

The Hollywood Foreign Press Association (HFPA) and In Style magazine selected Nonnie Waller's Truffles in our Golden Globe designer box for inclusion in this year's gift bag which was given to each presenter at the 63rd Annual Golden Globe Awards Show.


RoundUPS

RoundUPS
Overnight Sensations
Winter 2006

Quarterly publication for businesses that use UPS to deliver their products. Nonnie Waller's is featured in this issue.

See feature


Connecticut Cottages & Gardens

Connecticut Cottages & Gardens
Palm Beach Cottages & Gardens
Luxe Gift Guide - December 2005
Sweets for Sampling

"CTC&G and PBC&G go shopping for Luxe Holiday Gifts likely to please family and friends. We've done the legwork for those prepared to think big this season."

Sweets For Sampling - "Visions of sugarplums? Don't let holiday feasts keep you trapped in the kitchen. Order in dessert or ship a treat to someone afar."

Palm Beach Cottages & Gardens

Dayton Business Journal
Enterprise Zone
Sweet Success
December 16, 2005

What your company can learn from Nonnie Waller's: Attention to detail can separate you from your competition.
Good public relations can drive a Web-based business.

Dayton Business JournalRead scanned article

Steve Crisman - Marnie Carmichael - Lisa Caldwell
Steve Crisman
Marnie Carmichael
Lisa Caldwell

re:d Regarding Dallas

re:d
Regarding Dallas
Delicious Discoveries
November/December 2005

". . .delicacies were so spectacular a few of our staff ordered cakes immediately for their mothers. The quality of the packaging and shipping, attention to detail and follow-up phone calls by Nonnie Waller's earned this company our number 1 spot."

See feature


Inside UPS

Inside UPS
Piece of Cake
November/December 2005

Inside UPS is published 10 times a year for UPS employees and their families. Nonnie Waller's is featured in this issue.

See feature


Southern Lady

Southern Lady
SL Gift Guide
Gifts to give . . .
November/December 2005

See feature


Pink

Pink
Gift Guide
America's foremost gift expert tells what's hot for your colleagues, clients and co-workers this holiday season.
October/November 2005

"They keep you in business.
For Your Key Clients: Without your clients where would you be?" See feature


Upscale

Upscale
It's A Wrap!
November 2005

"The holidays are here again, but relax. We've done your holiday shopping for you."

See feature


Garden Compass

Garden Compass
California Gardening Lifestyles
New Leaf
A Few Of Our Favorite Things
September/October 2005

See feature


Food Network Cable TV Food NetworkSugar Rush
Sugar Rush
"Cake Creations"
Episode (SA0103 )
First aired: 2 Nov 2005


". . . Sugar Rush showcases the most sinful, the most artistic, and the most theatrical desserts on the planet." More

Inside TV

Inside TV
Celebrity Shopping
Halloween Booty
Oct 31-Nov 6, 2005

"Maria Shriver sent one to Oprah, who featured it on her show—and (surprise!) the rest is history."

See feature


In Style

In Style
Objects of Desire
Mother's Day Treats
May 2005

"Remember her with a gift that suits her style." See feature


Balance Magazine

Balance
Product Profile
Spring Renewal
Spring 2005

"Move toward living a more intentional life, with a few new products that will help you along your journey." See feature


Food Network

Reader's Digest
50 Under $50
Great Gifts They Won't Return
December 2004

". . . this holiday season you can relax, because we've done the hard part. We tested, tasted, checked with the experts, debated...and tasted again." More


Food Network Cable TV Food NetworkRecipe for Success
Recipe for Success
"Family Secrets" Episode (RA1B04)
First aired: 26 Oct 2004


"Food Network brings food dreams to life in this inspirational series. . . people who swallowed their fears to undergo a delicious career makeover." (For more information, visit www.foodtv.com and click on Recipe for Success from the Select A Show drop-down menu.)

Romantic Homes

Romantic Homes
Just Browsing - A Grateful Heart
November 2004

"Show that far-away friend or relative how much you appreciate them with this heart-warming gift . . ."

 See the feature


Chocolatier

Chocolatier
Latest Scoop
August 2004

"Pound cake doesn't come purer than Nonnie's Traditional Southern. Its simplicity, fresh flavor and down-home charm add up to one dreamy cake. Nonnie's cakes are also beautifully presented in fabric-clad boxes, ideal for collectors."

 


Hamptons Magazine

Hamptons
Picks of the Week
6-12 August 2004

"If there's such a thing as haute-couture pound cake, Nonnie's Traditional Southern pound cake is the Dior of desserts. . ."

See the feature
 


Midwest Living Midwest Living
Discoveries: A Few of Our Favorite Midwest Finds
February 2004

"The Pleasures of Pound Cake: Celebrities such as Oprah, Steven Spielberg and Tom Hanks have ordered Nonnie's Traditional Southern pound cakes. So have regular folks . . ."

See the feature

Food Network Cable TV Food NetworkFood Finds
Food Finds Show
"Holiday" Episode (FI1E24)
First aired: 18-24 Dec 2003


". . . this show tracks down your long-lost favorites. Host Sandra Pinckney spearheads the hunt as she visits . . . local vendors that take pride in making specialty foods the old-fashioned way." (For more information, visit www.foodtv.com and click on Food Finds from the Select A Show drop-down menu.)

Town and Country
Town & Country
On the Town: Gifts by Mail
December 2003

"Hats Off: A parcel from Nonnie's Traditional Southern is guaranteed to surprise and delight. . . though half the fun of this gift is its presentation, pound for pound the buttery cakes are treats unto themselves."

See the feature

Real Simple

Real Simple
Special Deliveries: Hard to find, easy to send foods for everyone on your holiday list.
November 2003


". . . Why: Because it works on a holiday dessert table (served with fruit and whipped cream), but it's even better for breakfast, toasted and served with jam."

See the feature


Daily Olive Website
23 October 2003
A Foodie's Gift Guide
Special Delivery
www.dailyolive.com
See the feature

Newsweek
Newsweek
The Tip Sheet
22 September 2003

"Perhaps the best pound cake ever. Pretty packaging, too."

Robyn Spizman - Author of The GIFTionary

Robyn Spizman
Author of The GIFTionary
The GIFTionary Show
Star 94 FM Radio - Atlanta
July 2003


"'Hats off to you!' from Nonnie's Traditional Southern. Check out this gorgeous gift which is a custom hatbox filled with a nosegay of fresh flowers, pound cake nestled in a beautiful hat box covered in silk available in a variety of designs."

More Information

The GIFTionary Cover

Fit Pregnancy Magazine
Ask For This
April 2003


"You'll probably receive lots of gifts after you deliver. Most will be for the baby, but here's one for the whole family. . . Mom and Dad will enjoy the cake and surprisingly long-lasting flowers; later, the hatbox can hold infant mementos."

See the feature


Child Magazine

Child Magazine
Baby Bytes
March 2003

"Hats off to Nonnie's Traditional Southern cake company for coming up with a tasty way to celebrate a new arrival."

See the feature
 


Lucky Magazine

Lucky Magazine Website
Catch of the Day
10 February 2003

"When in doubt, saying 'I Love You' with sweets and flowers never hurts. Nonnie's Traditional Southern makes a very scrumptious poundcake. . . (when we recently received this gift package at the office we shared the cake with coworkers and it was gone in minutes). . . Like three gifts in one!"

See the feature
 


Dayton Daily News
10 April 2002
Now, That Takes The Cake by Ann Heller

    Spring Valley — Any fledgling entrepreneur who thinks a little bit of publicity would be good for business should talk to Lisa Caldwell.
    Publicity, and the demand that followed, nearly swamped Nonnie's Traditional Southern, maker of 'The best damn poundcake on Earth.'
    In the fall of 2000, the company—then based in New Jersey—was a little cottage industry operated by Marnie Carmichael, a South Carolina native . . . See the scanned article


Lisa Caldwell
Steve Crisman

Victoria

Victoria
Favorite Finds
March 2001

"There's nothing plain about a gift of Nonnie's traditional pound cake . . ."

See the feature


O, The Oprah Magazine

O, The Oprah Magazine
February 2001
The O List

"This is like a chain cake. You get it and you just want to send one to somebody else. I got my first one from my friend Maria and have since sent dozens."

See the feature

Oprah Magazine Photo

O, The Oprah Magazine

O, The Oprah Magazine
December 2000
Saved by the Pound Cake

"Keep an inventory of presents, in different price ranges, all wrapped and ready to go. Here are some appealing standbys, gifts for anyone, anytime."

See the feature


The Oprah Show

The Oprah Winfrey Show
My Favorite Things
17 November 2000

As any small business that has been featured on The Oprah Show can attest, we could not possibly have anticipated the positive response to our products from Oprah's fans all across the country!


Why Bother? Why Not!

Why Bother? Why Not!
by Laurin Sydney
© 2000


"Why Bother? Why Not! offers simple ways to make everyone in your life feel like a star."

See the feature


Modern Bride

Modern Bride
Beautiful Backyard Weddings
Sarah & Charles
April/May 2000

". . . And for dessert? A pound cake, of course, since that's what brought the couple together in the first place."

See the feature


Southern Lady
Premiere Issue
A Taste of the South
Holiday 1999

"How does a belle from the South end up selling Southern pound cake in New York? Ask Marnie Carmichael, born and raised in Chapel Hill, North Carolina. . ."

See the feature


In Style

In Style
Hostess Gifts
December 1999

"Bring along presents that make your welcome even warmer at holiday parties."

See the feature

 


Gourmet

Gourmet
Food Gifts By Mail
December 1999

". . . A dessert that doubles as a centerpiece."

See the feature


In Style

In Style
In Style Entertains
September 1999

"Cake talk: Can't be there for the big day? Order a showstopper of a cake that doubles as a gift: Nonnie's Traditional Southern original or espresso-chocolate cake is topped with fresh flowers and packed in a fabric-covered hatbox."


Food & Wine

Food & Wine
Cooking
October 1998


"Hatbox Trick: F&W editors savored the moist texture of Nonnie's Traditional Southern chocolate pound cake and loved the exquisite nosegay atop the cake . . ."

See the feature


Yago's

Yago's
Cool Stuff Catalog
May 1997

". . . we're fortunate enough to have Marnie Carmichael bring her great aunt's timeless recipe to Yago's. Like most finds at Yago's, there's more than meets the eye . . ." More



Gourmet Gourmet
Good Living
Love Is In The Air

February 1997

See the feature
Gourmet

Williams-Sonoma

Williams-Sonoma
A Catalog for Cooks
May 1996

". . . An enchanting gift that will delight the eyes and warm the heart of mothers of every generation."

See the feature

Williams-Sonoma

Elle Decor

Elle Decor
What's Hot!
Dispatches from the world of design
August/September 1995

"CAKEWALK: Need a sensational gift? Marnie Carmichael delivers with style. Her freshly baked pound cakes are personalized with a sweet nosegay in a gloriously beribboned hatbox."

See the feature

Elle Decor

Bon Appetit

Bon Appétit
Bon Vivant
What's New. What's Hot. What's Good.
February 1995

"Hat Trick: Here's a unique gift for your sweetie: a splashy hand-decorated hatbox that conceals an elegant nosegay of fresh flowers and a rich, buttery pound cake . . . makes a lovely accompaniment to a glass of Champagne or a cup of tea."

See the feature


Town & Country

Town & Country
December 1994

See the feature


Leaders

Leaders
Oct Nov Dec 1994

"She's known as Cakebaker To The Stars. Actress Marnie Carmichael, armed with her great-aunt Nonnie's antique recipe for Traditional Southern Pound Cake, has the rich and famous demanding 'the best damn pound cake on earth' . . ." More


Vanity Fair Vanity Fair
Vanities
Grand Marnie
March 1994


". . . the 37-year-old actress has become cake baker to the stars. Marnie moved to New York from Chapel Hill, North Carolina, 10 years ago, and 10 years' worth of culinary compliments inspired her to go into the pound cake business last year. . ."

More

Marnie Carmichael


Call us at 1-800-664-0919 or e-mail us at contactus@nonniewallers.com